2024Lead product designer
Northwind Billing
Reimagined the billing experience to cut churn and increase upgrade conversion.
- Research
- Design system
- UI
Product designer + front-end
Avery ReedDesigning warm, confident product experiences.
I help teams turn complex ideas into clear, elegant interfaces that feel effortless to use.
Booking Q2 2025
Based in Portland, OR
Design systems / UX / Interface craft
Experience
8+ years
Product design and front-end delivery
Projects shipped
40+
From MVPs to enterprise platforms
Focus
Calm systems
Accessible design that scales
Portfolio cardProduct designer + front-end
AR
Avery Reed
Design systems / UX / Interface craft
AvailabilityBooking Q2 2025
LocationBased in Portland, OR
Remote-friendly collaborations
About
About
I blend product strategy, visual systems, and front-end fluency to ship work that feels intentional and effortless. My process is collaborative, research-led, and grounded in real business outcomes.
Strategy + execution
From discovery to delivery, I keep teams aligned and moving fast.
Systems thinking
Designing reusable patterns that scale across products and teams.
Accessible by default
Inclusive UX and WCAG-aware UI decisions baked into every build.
Work
Selected work
A few recent collaborations across fintech, health, and creator tools.
2023Product designer + front-end
Juniper Health
Built a patient onboarding flow that reduced drop-off by 32%.
- UX
- Prototyping
- Accessibility
2022Design systems lead
Signal Studio
Created a modular creator dashboard for scheduling, insights, and payouts.
- Systems
- Brand
- Motion
Capabilities
Capabilities
Engagements tailored for product teams that want velocity without chaos.
Product strategy
Vision, positioning, and roadmaps that keep the team laser-focused.
WorkshopsRoadmapsUser research
Design systems
Scalable components, tokens, and documentation that ship faster.
FigmaTokensComponent libraries
Interface design
High-fidelity UI with motion and accessibility baked in.
PrototypingMotionFront-end handoff
Experience
Experience
Recent roles and long-term partnerships.
Fathom Labs2021 - Present
Lead product designer
Owned platform UX, shipped a new design system, and led a cross-functional design squad.
Beacon Health2018 - 2021
Senior UX designer
Drove patient experience across mobile and web, improving NPS by 18 points.
Independent studio2015 - 2018
Product designer
Partnered with early-stage founders on brand, UX, and go-to-market design.
Contact
Let's build something thoughtful
Tell me about your product, timeline, and goals. I respond within two business days.
Limited spots for Q2 2025
Portland, OR